Title : Volkswagen Bug Ads

Subject : Marketing 755

Description : This is a collection of four demonstration advertisements that I created during the time that the Volkswagen Beetle was reintroduced to the U.S. market.  The ads were part of a project to evaluate the U.S. automobile sector and the challenges and opportunities VW were facing during the new Beetle launch.

The advertisements  stress the improvements that have been made to the new Beetle using wit, satire, and clever slogans.